February 5th, 2026 | by Lily McCabe
You have all been so supportive as we’ve launched in Europe, THANK YOU!! Our head of brand activation, Lily, flew over to Europe in January for a fun few weeks meeting many of you in person. She had an amazing time and we’re excited to share her recap!
You have all been so supportive as we’ve launched in Europe, THANK YOU!! Our head of brand activation, Lily, flew over to Europe in January for a fun few weeks meeting many of you in person. She had an amazing time and we’re excited to share her recap!
Hosting a group ride in Girona with our ambassador, Cynthia Carson, was the highlight of the trip. It was so much fun to get back on the bike and connect with new people while riding. Many people already had a Bivo bottle, which was awesome to see, and lots of people were new to the brand. We left from Velodrom's cafe out of the old city onto 30+ miles of Girona gravel. We rode through beautiful landscapes, with my favorite sections being through sections of white poplar trees. I am very grateful to have the opportunity to connect with people in beautiful places on the bike. Also thank you to Sebastian Samek for documenting!
What an awesome show! People in Belgium definitely love cycling, and it shows. Velofollies had a great turn out and we were able to talk with so many new people about Bivo and connect with some of our retailers that we have already been working with. It was clear that there is a want for this product throughout Europe, and that it is solving a problem for cyclists there. While we are newer to this area, we did have people coming up that already know and love our products, which is always energizing!
It was really seeing Bivo in store internationally, and seeing first hand how community centered a lot of the bike shops are there. It was fun to see that lots of the shops also have a cafe, and host community rides and events. Since community is at Bivo's core, it feels like these shops are such a great fit for us and I am really looking forward to working with more shops like this in the future and having the opportunity to engage and support their communities.
Hosting a group ride in Girona with our ambassador, Cynthia Carson, was the highlight of the trip. It was so much fun to get back on the bike and connect with new people while riding. Many people already had a Bivo bottle, which was awesome to see, and lots of people were new to the brand. We left from Velodrom's cafe out of the old city onto 30+ miles of Girona gravel. We rode through beautiful landscapes, with my favorite sections being through sections of white poplar trees. I am very grateful to have the opportunity to connect with people in beautiful places on the bike. Also thank you to Sebastian Samek for documenting!
What an awesome show! People in Belgium definitely love cycling, and it shows. Velofollies had a great turn out and we were able to talk with so many new people about Bivo and connect with some of our retailers that we have already been working with. It was clear that there is a want for this product throughout Europe, and that it is solving a problem for cyclists there. While we are newer to this area, we did have people coming up that already know and love our products, which is always energizing!
It was really seeing Bivo in store internationally, and seeing first hand how community centered a lot of the bike shops are there. It was fun to see that lots of the shops also have a cafe, and host community rides and events. Since community is at Bivo's core, it feels like these shops are such a great fit for us and I am really looking forward to working with more shops like this in the future and having the opportunity to engage and support their communities.
This was my first of what I hope will be many!! Drop your favorite bike shop or something you think we should know about European cycling in the comments We are looking forward to continuing to spread fun and hydration in Europe, thank you all for being here!
This was my first of what I hope will be many!! Drop your favorite bike shop or something you think we should know about European cycling in the comments We are looking forward to continuing to spread fun and hydration in Europe, thank you all for being here!
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